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German printers advertisement
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German printers advertisement
3780662 German printers advertisement; (add.info.: German advert for C G Roder printers, Leipzig. Show their factory, with smoke coming from chimney.
Die Graphischen Kunste der Gegenwart by Theodor Goebe, 1902); Lebrecht History
Media ID 33391192
© Lebrecht History / Bridgeman Images
Art Deco Art Deco 1910 1939 Designs Printers Printing Secession Jugendstyl Advertizing Art Style Social History
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EDITORS COMMENTS
This print showcases a remarkable German printers' advertisement from the early 20th century. The image, sourced from 'Die Graphischen Kunste der Gegenwart' by Theodor Goebe in 1902, transports us back to Leipzig, Germany. It features an impressive factory belonging to C G Roder printers, exuding an air of industrial prowess. The factory stands tall against the skyline, with smoke billowing gracefully from its chimney. This visual detail not only adds a touch of authenticity but also emphasizes the bustling activity within its walls. As we delve into this snapshot of history, we are transported to a time when printing was at the forefront of innovation and craftsmanship. The art movement prevalent during this era is evident in the ornate decoration adorning both the building and the advertisement itself. With elements reminiscent of Art Nouveau and Secession Jugendstil styles, it is clear that aesthetics played a significant role in capturing attention and enticing potential customers. This photograph offers more than just an insight into advertising techniques; it provides us with a glimpse into social history as well. By showcasing this German printers' advert alongside other drawings and designs within their catalogue, it highlights how printing was deeply intertwined with various industries during that period. While we admire this piece for its artistic value and historical significance, let us not forget that behind every stroke lies countless hours of dedication by skilled craftsmen striving for perfection. This image serves as a testament to their ingenuity while reminding us of the transformative power that advertising holds even today.
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