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German advert for linotype machines
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German advert for linotype machines
3780650 German advert for linotype machines; (add.info.: German advert for linotype machines from the Mergenthaler type-setting machine factory, Berlin. From printers catalogue, 1902.
Die Graphischen Kunste der Gegenwart by Theodor Goebe, 1902); Lebrecht History
Media ID 33391186
© Lebrecht History / Bridgeman Images
Art Deco Art Deco 1910 1939 Designs Machine Printers Printing Secession Jugendstyl Setting Type Advertizing Art Style Linotype Social History
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EDITORS COMMENTS
This print showcases a fascinating German advert for linotype machines, originating from the renowned Mergenthaler type-setting machine factory in Berlin. Dating back to 1902, this historical piece is an exquisite representation of the art movement prevalent during that era - Art Nouveau or Jugendstil. The intricate design featured in this advertisement reflects the ornate and decorative nature of Art Nouveau, with its flowing lines and organic motifs. The attention to detail is truly remarkable, capturing the essence of this influential art style. It serves as a testament to Germany's rich artistic heritage and their contribution to European culture. Printed in a printers' catalogue of that time period, this advert not only highlights the beauty of graphic design but also provides valuable insights into early 20th-century social history. It offers a glimpse into the printing industry's evolution and technological advancements with linotype machines playing a pivotal role. The drawing itself portrays an elegant fusion of illustration and typography, showcasing how these machines revolutionized typesetting by automating the process. This innovation undoubtedly had significant implications for various industries relying on printed materials at that time. As we admire this exceptional artwork captured by Bridgeman Images, it is important to acknowledge its historical significance rather than focusing solely on commercial use. This photograph transports us back in time when craftsmanship met industrial progress, leaving an indelible mark on both artistry and technology. In summary, this German advert for linotype machines encapsulates not only Germany's creative prowess but also represents a crucial milestone in early 20th-century printing history. Its ornamental charm combined with technical ingenuity makes it an invaluable artifact from Europe's vibrant past.
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