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German poster advertising the 1906 International Exhibition in Milan organised to
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German poster advertising the 1906 International Exhibition in Milan organised to
1770025 German poster advertising the 1906 International Exhibition in Milan organised to celebrate the opening of the transalpine Simplon Tunnel, 1906 (colour lithograph) by Metlicovitz, Leopoldo (1868-1944); 90x50 cm; Private Collection; (add.info.: German poster advertising the 1906 International Exhibition in Milan organised to celebrate the opening of the transalpine Simplon Tunnel. Leopoldo Metlicovitz (1868-1944). Colour lithograph. 90 x 50cm. The Simplon Tunnel provided the first direct train route between Paris and Milan. Depicts Mercury in foreground, with Milan and its cathedral in distance.); Photo eChristies Images; Italian, out of copyright
Media ID 23291740
© Christie's Images / Bridgeman Images
1906 Back Back View Backview Behind Collectibles Collector Commercial Communication Equipment Distance Distant Entertained Entertainment Event Exposition From The Back Global Historic Event Historical Event Historical Events Inauguration International Italian Art Italian Artist Lithographic Lithoprint Locomotion Locomotive Media Mercury Milan Mythical Olden Time Opening Position Printed Prints Publicity Rail Rail Transport Railroad Rear View Religious Building Simplon Tunnel View From Behind Worldwide Leopoldo Metlicovitz Metlicovitz
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EDITORS COMMENTS
This vibrant and captivating German poster, created by Leopoldo Metlicovitz in 1906, advertises the International Exhibition in Milan. The exhibition was organized to celebrate the grand opening of the transalpine Simplon Tunnel, a monumental engineering feat that provided a direct train route between Paris and Milan. Measuring at 90x50 cm, this colorful lithograph showcases Mercury, the Roman god of commerce and communication, standing prominently in the foreground. In the distance, we catch a glimpse of Milan's magnificent cathedral towering over the cityscape. The juxtaposition of Mercury with this iconic symbol of religious devotion highlights both the modernity and cultural significance of this historic event. Metlicovitz's artistic prowess is evident in his attention to detail and use of vivid colors that bring life to every element within the composition. This poster not only serves as an advertisement but also as a work of art that captures the spirit and excitement surrounding this momentous occasion. The Simplon Tunnel represented more than just a physical connection between two major European cities; it symbolized progress, globalization, and unity. Through its masterful execution, this lithograph effectively communicates these themes while enticing viewers to attend what promises to be an unforgettable exhibition. Now preserved within a private collection, this print serves as a valuable historical artifact that transports us back to early twentieth-century Europe when rail transport was revolutionizing travel and trade across borders. It reminds us of how art can transcend time by immortalizing significant events for generations to come.
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