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Boum!!! Champagne!, c. 1895 (colour lithograph) (see also 488393)
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Boum!!! Champagne!, c. 1895 (colour lithograph) (see also 488393)
488428 Boum!!! Champagne!, c.1895 (colour lithograph) (see also 488393) by French School, (19th century); Private Collection; (add.info.: Pierrot opening the lucky find of a bottle of champagne, a promotional card for the Parisian Department Store Au Bon MarchA©. The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who, after 1852 and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own); French, out of copyright
Media ID 23256986
© Bridgeman Images
Bon Marche Bottle Carte Reclame Champagne Chromo Chromo Publicitaire Clame Collectable Concept Concepts Corkscrew Department Store Enticement Excitement Exploding Explosion Inducement Innovation Luck Marketing Pierrot Promotion Promotional Publicitaire Publicity R And Xe9 Reclame Retail Retailing Sales Store Targeting Trade Card Vintage Card Bubbly Serendipity
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EDITORS COMMENTS
The vibrant lithograph titled "Boum!!! Champagne!" captures a moment of pure joy and celebration. Created in 1895 by the French School, this colourful print showcases Pierrot, a beloved character from traditional pantomimes, as he opens a bottle of champagne with excitement. This artwork was originally designed as a promotional card for the renowned Parisian Department Store Au Bon Marché. Founded by Aristide Boucicaut and his wife Marguerite in the mid-19th century, this pioneering establishment revolutionized shopping experiences in France. The Boucicauts introduced numerous innovations such as fixed prices, home delivery, extensive product choices, guarantees on exchanges or returns, catalogues, mail order services, and advertising. Their department stores were not only about commerce but also aimed to provide an enjoyable experience for shoppers. They created glamorous interiors and targeted families by offering reading rooms for husbands while their wives made purchases. Additionally, they distributed attractively produced cards like this lithograph to children as an incentive for frequent visits. The development of department stores played a significant role in democratizing consumption and empowering women to shop independently. By giving them the freedom and ability to make their own purchasing decisions, society became more egalitarian. This lithograph serves as both an artistic masterpiece and a testament to the transformative impact that visionary entrepreneurs like Aristide Boucicaut had on retailing history.
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