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Wils-Edge Rimless Glasses Advertisement. ca. 1939, Wils-edge RIMLESS GLASSES, For Unequalled Satisfaction in Use and Elimination of Frequent Adjustments, FRANK WEISE SONS, 412 STATE TOWER, SYRACUSE
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Wils-Edge Rimless Glasses Advertisement. ca. 1939, Wils-edge RIMLESS GLASSES, For Unequalled Satisfaction in Use and Elimination of Frequent Adjustments, FRANK WEISE SONS, 412 STATE TOWER, SYRACUSE
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9745881
© Cultural Heritage Images/Universal Images Group
Advertisement American Period Or Style Color Lithographs Commercial Art And Graphic Design Curt Teich Company Design Arts English Text Eyeglasses Eyesight Eyewear Lithographs North American Period Or Style Offset Lithographs Planographic Prints Text Transfer Prints Clarity
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This vintage advertisement from ca. 1939 showcases the Wils-Edge Rimless Glasses, a revolutionary eyewear option that promised "Unequalled Satisfaction in Use and Elimination of Frequent Adjustments". The ad features bold typography and a clean design, reflecting the commercial art and graphic design trends of the time. The print, produced by the renowned Curt Teich Company, is an offset lithograph with vibrant colors that catch the viewer's attention. The English text emphasizes the superior quality of these rimless glasses, which were sold exclusively by Frank Weise Sons at their location in State Tower, Syracuse. Wils-Edge Rimless Glasses were designed to provide optimal comfort and functionality for those seeking clear vision without constant adjustments. This innovative eyewear solution was particularly appealing during this period when people relied heavily on their eyesight for various tasks. While we don't have information about its intended use or target audience beyond what is mentioned in the caption, this print serves as a testament to both American design arts and North American style during this era. Whether it was worn by professionals needing precise vision or fashion-conscious individuals looking for stylish eyeglasses, these Wils-Edge Rimless Glasses undoubtedly made a statement back then. Today, this advertisement stands as a fascinating glimpse into our past while also highlighting how far we've come in terms of eyewear technology and design aesthetics.
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