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Advertisement for Cirio food preserve, by Leonetto Cappiello (1875-1942), illustration, 1923
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Advertisement for Cirio food preserve, by Leonetto Cappiello (1875-1942), illustration, 1923
Posters, Italy, 20th century. Advertisment for Cirio food preserve, illustration by Leonetto Cappiello (1875-1942), 1923
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9569569
© DEA / A. DAGLI ORTI
1920s Style 1923 Advertising Clown Food Industry Leonetto Cappiello One Man Only Open Poster Redhead Sauce Smiling The Media Waist Up Western Script Cirio Face Paint
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This print showcases an iconic advertisement for Cirio food preserve, created by the talented artist Leonetto Cappiello in 1923. The illustration, a true masterpiece of the 20th century Italian posters, features a white background that allows the vibrant colors to pop. In the image, we see a clown with his face painted and wearing a mischievous smile as he holds open a jar of Cirio sauce. This vertical composition captures him from waist up, emphasizing his playful expression and drawing our attention to the delicious food product. The artwork beautifully reflects the history of the food industry during this era, evoking nostalgia for simpler times. The use of Western script adds to its charm and authenticity while also highlighting how advertising has evolved over time. With its distinct 1920s style and fiery red hair, this clown becomes an unforgettable symbol associated with Cirio's brand. Leonetto Cappiello's artistic craftsmanship shines through in every detail of this illustration. His ability to capture emotions and engage viewers is evident in this timeless piece that continues to captivate audiences today
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