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White Gold Week, St Austell, Cornwall. July 1991
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White Gold Week, St Austell, Cornwall. July 1991
A group of musicians parade in Aylmer Square, St Austell, at the start of White Gold Week celebrating the towns association with china clay. The 7 days of events, parades and competitions was an initiative by shop-owners to raise the profile of the town. Photographer: Jonathan Barker
Royal Cornwall Museum is the UK's Greatest Museum For Cornish Life & Culture
TRURI : 2017.5.314
Media ID 18128801
© RIC, photographer Jonathan Barker
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EDITORS COMMENTS
Capturing the vibrant spirit of St Austell's White Gold Week in July 1991, this print transports us back to a time when the town came alive with music, color, and celebration. A group of talented musicians takes center stage as they parade through Aylmer Square, their infectious beats echoing through the streets. Dressed in dazzling white costumes that symbolize purity and elegance, these performers proudly showcase their Cornish heritage. White Gold Week was an extraordinary initiative by passionate shop-owners who sought to elevate St Austell's reputation by embracing its rich association with china clay. For seven unforgettable days, the town became a hub of excitement and creativity as events unfolded, parades dazzled onlookers' eyes, and friendly competitions brought communities together. Photographer Jonathan Barker masterfully captures this momentous occasion; his lens immortalizes not only the musicians but also the collective pride radiating from every corner of St Austell. The drums reverberate with energy while white-clad participants embody a sense of unity and shared purpose. This remarkable photograph serves as a testament to both Cornwall's cultural heritage and the resilience of small towns like St Austell. It reminds us that even in challenging times, community-driven initiatives can breathe new life into forgotten places – transforming them into beacons of inspiration for all who encounter them.
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