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Premium Framed Print : L. Ponsford & Co Advertisement
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L. Ponsford & Co Advertisement
An advertisement illustration for L. Ponsford & Co, makers of printers blocks in half-tone and line, showing a girl, picking the pocket of a distracted man who is reading in a work building. Date: circa 1924
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Media ID 32243752
© CLM Archive Collection / Mary Evans
Blocks Distracted Makers Picking Pocket Printers 1924 Half Tone
16"x16" Premium Frame
Contemporary style Premium Wooden Frame with 10"x10" Print. Complete with 2" White Mat and 1.25" thick MDF frame. Printed on 260 gsm premium paper. Glazed with shatter proof UV coated acrylic glass. Backing is paper covered backing with rubber bumpers. Supplied ready to hang with a pre-installed sawtooth/wire hanger. Care Instructions: Spot clean with a damp cloth. Securely packaged in a clear plastic bag and envelope in a reinforced cardboard shipper
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 25.4cm x 25.4cm (10" x 10")
Estimated Product Size is 40.6cm x 40.6cm (16" x 16")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This intriguing advertisement illustration for L. Ponsford & Co, creators of high-quality printers blocks in half-tone and line, dates back to circa 1924. The image depicts a mischievous young girl in the act of picking the pocket of a distracted man, all while surrounded by the hustle and bustle of a busy work building. The man, engrossed in a book or newspaper, is oblivious to the girl's actions, adding an element of surprise and wit to the scene. The advertisement, which is believed to have been published at 124a George Street North in McElroy, showcases the exceptional detail and clarity that could be achieved using L. Ponsford & Co's printers blocks. The half-tone blocks allow for smooth gradations of tone in the girl's dress and the man's clothing, while the line blocks create sharp, clean lines in the intricate details of the building and the folds of the girl's skirt. The advertisement's playful and somewhat subversive theme was likely intended to grab the attention of potential customers in the printing industry, highlighting the versatility and superior quality of L. Ponsford & Co's offerings. With their innovative printers blocks, the company was able to help produce visually stunning and engaging advertisements, illustrations, and other graphic materials for businesses and publications of the time. This image from the past offers a glimpse into the world of advertising and graphic design in the early 20th century, showcasing the artistry and creativity that went into bringing visual stories to life.
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