Photo Mug : London Fire Brigade -- recruiting for the AFS
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London Fire Brigade -- recruiting for the AFS
The hose laying lorry at Lambeth (Fire Brigade HQ) being pasted with Auxiliary Fire Service (AFS) recruitment posters as part of a countrywide recruitment campaign before the outbreak of the Second World War. The London campaign started in March 1938 and some 23, 000 auxiliary personnel were absorbed into the London Fire Brigade by the outbreak of bombing (The Blitz) in September 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7643991
© London Fire Brigade / Mary Evans Picture Library
1938 Appliance Appliances Auxiliary Campaign Displaying Engines Headquarters Hose Lambeth Laying Lorry Paste Pasting Recruiting Recruitment Sticking Vehicles Firefighter Firefighters Firefighting Fireman Firemen Pasted
Large Photo Mug (15 oz)
Introducing the Media Storehouse Photo Mug, a perfect blend of functionality and personalization. This mug features an inspiring historical image from the London Fire Brigade / Mary Evans Mary Evans Picture Library, showcasing a hose-laying lorry at Lambeth Fire Brigade Headquarters adorned with Auxiliary Fire Service (AFS) recruitment posters. This captivating design takes you back in time to the countrywide recruitment campaign before the outbreak of the Second World War. Each sip from this mug brings a piece of history right to your hands, making it an ideal gift for history enthusiasts, firefighters, or anyone who appreciates the bravery and dedication of the London Fire Brigade. Embrace the warmth and the stories that come with it.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
These are individually made so all sizes are approximate
EDITORS COMMENTS
In this evocative photograph from the 1930s, a London Fire Brigade hose-laying lorry, parked proudly in front of the brigade's Lambeth headquarters, is being adorned with Auxiliary Fire Service (AFS) recruitment posters. The London Fire Brigade launched a countrywide recruitment campaign in March 1938, as tensions in Europe mounted and the threat of war grew ever closer. The AFS was an auxiliary organization, established to supplement the regular fire brigade in the event of a large-scale emergency, such as air raids or industrial accidents. The hose-laying lorry, an essential piece of firefighting equipment, serves as a prominent display for the recruitment posters. The posters, featuring bold text and striking images, are being carefully pasted onto the vehicle's sides, ensuring maximum visibility for potential recruits. The London campaign aimed to absorb some 23,000 auxiliary personnel into the London Fire Brigade by the outbreak of bombing in September 1940, during what would come to be known as The Blitz. The image captures the spirit of unity and determination in the face of an impending threat. Firemen, firemen, and firefighters, both regular and auxiliary, worked tirelessly to protect their communities, preparing for the challenges that lay ahead. The photograph is a poignant reminder of the vital role the fire services played during World War II and the importance of community spirit and resilience in times of crisis.
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