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WW2 Poster -- ATS At The Wheel
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WW2 Poster -- ATS At The Wheel
ATS At The Wheel. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by Beverley Pick, published by HMSO. Date: 1940
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Media ID 14160407
© The National Army Museum / Mary Evans Picture Library
Auxiliary Beverley Deliver Driver Driving Hmso Office Photolithograph Pick Recruiting Recruitment Stationery Territorial Vehicles Wheel Delivery
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ATS At The Wheel
EDITORS COMMENTS
is a vibrant and evocative recruiting poster from the early years of World War II, published by the HMSO (His Majesty's Stationery Office) in 1940. The poster, designed by the talented artist Beverley Pick, features a determined and capable woman in an ATS (Auxiliary Territorial Service) uniform, confidently seated at the wheel of a military vehicle. The woman's uniform is adorned with the distinctive blue and red insignia of the ATS, and her expression conveys a sense of duty, courage, and determination. The background of the poster is a blur of activity, with other ATS women in uniforms, vehicles, and supplies in the distance. The caption above the image reads "Join the ATS - Delivering Supplies to the Front," emphasizing the vital role that women played in the war effort beyond the traditional nursing and support roles. The use of color in the poster is striking, with the bold red and blue of the ATS uniforms and the green and brown tones of the vehicles and landscape creating a sense of energy and movement. The poster's photolithographic technique ensures that the colors are bright and clear, making it an effective and eye-catching recruitment tool. The "ATS At The Wheel" poster is a testament to the important contributions made by women during World War II, particularly in the areas of logistics and transportation. It is a powerful reminder of the sacrifices and dedication of the women who served in the ATS and other auxiliary services, and a fascinating glimpse into the history of wartime recruitment efforts.
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