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WW2 Poster -- Women of Britain Come Forward Now
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WW2 Poster -- Women of Britain Come Forward Now
Women of Britain -- These scientific instruments demand nimble fingers and quick brains. Come Forward Now. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by unknown artist, printed by Fosh and Cross Ltd. Date: 1940
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Media ID 14160403
© The National Army Museum / Mary Evans Picture Library
Anti Auxiliary Binoculars Brains Defence Demand Fingers Forward Instruments Photolithograph Quick Recruiting Recruitment Scientific Territorial Nimble
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EDITORS COMMENTS
This WW2 recruitment poster, titled "Women of Britain -- Come Forward Now," was produced in 1940 during the height of the Second World War. The poster, a vibrant and evocative color photolithograph, was created by an unknown artist and printed by Fosh and Cross Ltd. The image showcases a determined and focused woman, her gaze fixed on the viewer, as she operates a pair of binoculars with an intensity and precision that belies her gender. The caption beneath the image reads, "These scientific instruments demand nimble fingers and quick brains. Come Forward Now. Recruitment poster, Auxiliary Territorial Service." The Auxiliary Territorial Service (ATS) was an all-female auxiliary military unit of the British Army, established in 1938. The organization provided vital support to the military during the war, with women serving in roles ranging from clerical work to driving trucks, operating anti-aircraft guns, and even serving as radio operators. This poster was part of the effort to encourage women to join the ATS and contribute to the war effort on the home front. The image of the woman with the binoculars is a powerful symbol of the role women played during the war, demonstrating their ability to perform tasks that were once considered the exclusive domain of men. The use of the phrase "scientific instruments" highlights the importance of intelligence and quick thinking in the war effort, and the call to action, "Come Forward Now," is a rallying cry to women to join the fight and make their own contributions to the war effort. This poster is a fascinating glimpse into the past, offering a glimpse into the spirit of determination and patriotism that defined the home front during the Second World War. It is a reminder of the important role women played in the war effort, and a testament to their courage and resilience in the face of adversity.
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