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Tank handbag advertisement, WW1
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Tank handbag advertisement, WW1
A novelty hand bag in the shape of a tank, available from Mark Cross Ltd of Regent Street in 1918.
1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14147976
© Illustrated London News Ltd/Mary Evans
Accessories Accessory Advertisements Adverts Bags Handbag Mark Novelty Shape Shaped Tank Tanks Themed
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EDITORS COMMENTS
Step back in time to 1918, a year marked by the end of the First World War and the emergence of unique and novelty fashion trends. This photograph, published by the Illustrated London News Ltd, showcases an extraordinary handbag advertisement from Mark Cross Ltd of Regent Street. The ad introduces the latest addition to their collection - a handbag in the shape of a tank, a nod to the military theme prevalent during the war years. The tank-shaped handbag, with its intricate details and authentic design, was a daring and innovative accessory that captured the imagination of the public. Its metallic exterior, complete with treads and a turret, was not only a conversation starter but also a symbol of the times. The bag's sizeable interior offered ample space for essentials, making it a practical and stylish choice for the modern woman. The advertisement, filled with bold typography and vibrant colors, effectively conveyed the excitement and novelty of this unique handbag. Its placement in the Illustrated London News, a renowned publication, further amplified its reach and appeal. This tank-shaped handbag was more than just an accessory; it was a testament to the ingenuity and creativity of the fashion industry during the war years. As we admire this photograph today, we are transported back to a time when fashion was an expression of the zeitgeist and a reminder of the historical context that shaped it. The tank-shaped handbag remains a fascinating relic of the past, a reminder of the unique fashion trends that emerged during the First World War.
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