Wartime Snowfire Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Wartime Snowfire Advertisement

A wartime advertisement promoting Snowfire Beauty Preparations, who provide essential creams and makeup for women. He's on leave, you can have off duty beauty. Date: circa 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32348078

© CLM Archive Collection / Mary Evans

Annual Creams Duty Essential Friend Leave Makeup Peoples Preparations Promoting Provide

FEATURES IN THESE COLLECTIONS

> Historic > World War I and II > World War II

> Mary Evans Prints Online > New Images July 2023

EDITORS COMMENTS
Step back in time to the 1940s with this vintage wartime advertisement for Snowfire Beauty Preparations. In the midst of World War II, when women were taking on new roles and responsibilities while their loved ones were away at war, Snowfire offered a way for them to still feel beautiful and pampered. The dapper soldier featured in the ad is on leave from his duties, reminding women that they too can have "off duty beauty" with Snowfire's essential creams and makeup. Despite the challenges of wartime rationing and uncertainty, Snowfire provided a sense of normalcy and self-care for women during a tumultuous period in history. This nostalgic print captures not only the aesthetic of 1940s advertising but also reflects the resilience and strength of women during World War II. It serves as a reminder of how even in times of crisis, people find ways to care for themselves and their loved ones. As we look back on this piece from the March of Women Collection by Mary Evans Prints Online, we are reminded of the importance of self-care and beauty even during difficult times. The timeless message still resonates today: no matter what challenges we face, it's essential to take care of ourselves both inside and out.

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