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Wartime Amami Advertisement
Wall Art and Photo Gifts from Mary Evans Picture Library
Wartime Amami Advertisement
A wartime advertisement promoting Amami shampoo, wave set and brilliantine, essential for women's hair care. Friday night is Amami night. Date: circa 1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32348086
© CLM Archive Collection / Mary Evans
Amami Annual Brilliantine Essential Friday Friend Peoples Promoting Shampoo Wave
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EDITORS COMMENTS
This vintage wartime advertisement for Amami shampoo, wave set, and brilliantine is a fascinating glimpse into the beauty standards of the 1940s. In the midst of World War II, women still found time to care for their hair with these essential products. The image features a glamorous woman with perfectly styled waves, showcasing the transformative power of Amami products.
During this tumultuous time in history, Friday night was designated as "Amami night," when women would pamper themselves and ensure their hair looked its best. Despite the hardships of war, people found comfort in familiar routines and self-care rituals like using Amami products.
The annual tradition of using Amami on Friday nights became a way for women to bond with friends and feel a sense of normalcy during uncertain times. This advertisement serves as a reminder that even in the darkest days of WWII, people still sought out moments of beauty and connection.
The March of Women Collection has preserved this piece of history, allowing us to reflect on how beauty standards have evolved over time. It's a testament to the resilience and creativity of individuals during challenging periods like wartime.
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