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Wartime advert for Dolcis shoes. Date: 1943
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Wartime advert for Dolcis shoes. Date: 1943
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Media ID 32240392
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Dolcis Fashions Flat Footwear Garments Nineteen Shoe Shoes Styles Tone Cubits Fashionable Two Tone
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EDITORS COMMENTS
This vintage wartime advert for Dolcis shoes from 1943 is a true reflection of the fashion trends of the era. The two-tone cubit flat shoe was a popular choice among women during the 1940s, as it provided both style and comfort in times of uncertainty.
The advertisement showcases a sleek and sophisticated design that exudes elegance and femininity. The use of contrasting tones adds a touch of flair to the overall look, making these shoes a must-have accessory for any fashionable lady.
During World War II, practicality was key when it came to fashion choices, and these Dolcis shoes perfectly encapsulate that sentiment. The sturdy construction and classic silhouette make them versatile enough to pair with any outfit, whether it be for work or leisure.
In a time where resources were scarce and rationing was in effect, owning a pair of quality footwear like this would have been considered a luxury. Despite the challenges faced during wartime, women still found ways to express their individuality through their clothing choices - including their choice in footwear.
This timeless piece serves as a reminder of the resilience and creativity displayed by women during one of history's most tumultuous periods. It stands as a testament to the enduring allure of vintage fashion and its ability to transcend time.
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