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Selfridge and Co Advertisement
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Selfridge and Co Advertisement
An advertisement illustration for Selfridge & Co, Ltd, aptly titled, The Romance of Commerce. 1, 000 years B.C. the Phoenicians traded with the Ancient Britons. This House, by always endeavouring to lead the way in the science of modern merchandising, typifies the latest chapter in the history of commerce. Date: circa 1914
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Media ID 32255210
© CLM Archive Collection / Mary Evans
Aptly Britons Byam Chapter Commerce Latest Lead Liston Merchandising Oxford Phoenicians Romance Selfridge Shaw Titled Years Endeavouring Traded Volume
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The Romance of Commerce: A Journey Through the Ages to Selfridge & Co., Ltd. (circa 1914) This advertisement illustration, aptly titled "The Romance of Commerce," takes us on a mesmerizing journey through the annals of trading history, leading us to the esteemed Selfridge & Co., Ltd. The illustration begins with a nod to the ancient world, showcasing the Phoenicians engaging in trade with the Ancient Britons some 1,000 years B.C. This visual narrative underscores the enduring allure and significance of commerce throughout the ages. As we progress through time, the focus shifts to the present day, with this House proudly standing as the latest chapter in the rich tapestry of commerce. By always striving to lead the way in the science of modern merchandising, Selfridge & Co. typifies the groundbreaking advancements that have come to define the industry. The House's grandeur is further emphasized by the inclusion of an elegant, colorful magazine spread, showcasing the September issue of "Oxford St. Illustrated." This visual feast, graced by the talented hand of John Byam Liston Shaw, invites us to explore the wonders of this esteemed establishment. As we marvel at the intricacies of this advertisement, we are reminded of the enduring power of commerce and its ability to captivate and inspire, much like a well-told romance. This piece serves as a testament to the enduring allure of commerce and the role that Selfridge & Co. continues to play in shaping the retail landscape.
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