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Poster Pageant - Advert for Pears Soap, Bubbles 1920
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Poster Pageant - Advert for Pears Soap, Bubbles 1920
The pageant was to promote the up-and-coming International Advertising Exhibition at White City, London. Over a mile long in the West End, well known familiar bill board posters, made into life figures of early 1920s hoardings. Date: 27th November 1920
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Media ID 32219146
© Illustrated London News Ltd/Mary Evans
Bubble Dressing Familiar Fancy Figures Hoardings Pageant Parade Pears Procession Representing Route Soap
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Step back in time to the bustling streets of London in 1920 with this print of the Poster Pageant - Advert for Pears Soap, Bubbles. The pageant was a grand spectacle designed to promote the upcoming International Advertising Exhibition at White City, featuring larger-than-life figures from familiar billboards brought to life.
On November 27th, 1920, crowds gathered along the parade route in the West End to witness this unique display of advertising creativity. Participants dressed in elaborate costumes representing various advertisements, including the iconic Pears Soap bubble imagery.
The attention to detail and craftsmanship of these costume designs is truly remarkable, transporting viewers back to a bygone era when advertising was as much about artistry as it was about selling products. The photo captures a moment frozen in time, showcasing the ingenuity and imagination of early 20th-century marketing techniques.
As you gaze upon this image, imagine yourself strolling through the crowded streets of London, surrounded by colorful characters and whimsical displays. It's a glimpse into a world where advertisement transcends mere promotion and becomes an immersive experience for all who witness it.
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