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The pageant was to promote the up-and-coming International Advertising Exhibition at White City, London. Over a mile long in the West End, well known familiar bill board posters, made into life figures of early 1920s hoardings
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The pageant was to promote the up-and-coming International Advertising Exhibition at White City, London. Over a mile long in the West End, well known familiar bill board posters, made into life figures of early 1920s hoardings
The pageant was to promote the up-and-coming International Advertising Exhibition at White City, London. Over a mile long in the West End, well known familiar bill board posters, made into life figures of early 1920s hoardings. Date: 27th November 1920
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Media ID 32219140
© Illustrated London News Ltd/Mary Evans
Camera Dressing Familiar Fancy Figures Giant Giants Hoardings Kodak Pageant Parade Pocket Procession Representing Route Enlargement
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Step back in time to the bustling streets of London in the early 1920s with this photo print. The pageant was a spectacle like no other, designed to promote the upcoming International Advertising Exhibition at White City. Stretching over a mile long in the West End, well-known billboard posters were brought to life as figures paraded through the city streets.
Imagine giant girls and fancy dress costumes representing iconic advertisements from that era, all captured in stunning detail by Kodak pocket cameras. The procession was a sight to behold, with each figure carefully crafted to showcase the creativity and innovation of advertising at the time.
As you gaze upon this image, you can almost hear the sounds of excitement and anticipation that filled the air on that November day in 1920. It's a snapshot of history frozen in time, offering a glimpse into a world where advertising was not just about selling products but creating larger-than-life experiences for all who witnessed it.
So take a moment to immerse yourself in this enchanting scene from yesteryear and marvel at how far we've come since those early days of advertising magic.
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