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Grassphalte Advertisement
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Grassphalte Advertisement
An advertisement promoting Grassphalte, an ideal surface for tennis courts. If it's as green as grass, but not grass, it's GRASSPHALTE. Date: circa 1931
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32242428
© CLM Archive Collection / Mary Evans
1931 Artistic Courts Hart Ideal Promoting Stephens Surface Tennis Westminster January
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This advertisement print, hailing from circa 1931, showcases the allure of Grassphalte - an innovative surface solution for tennis courts that promises the lush, verdant appearance of grass without the maintenance headaches. The image, part of the esteemed March of the Women Collection from Mary Evans Prints Online, transports us back in time to an era where art and advertising intertwined to captivate the public's imagination. The advertisement, featuring a serene tennis scene set against the backdrop of a picturesque English estate, showcases the Grassphalte surface in its finest form. The players, clad in elegant attire, glide effortlessly across the court, their focus undivided as they engage in a spirited match. The idyllic setting, complete with the stately facade of Janet Hart, Stephens House in Westminster, SW1, adds an air of sophistication and exclusivity to the scene. The artistic merit of this advertisement is evident in the meticulous attention to detail, from the lifelike rendering of the tennis players to the intricately textured depiction of the Grassphalte surface. The artist's skillful use of color and shading brings the image to life, inviting the viewer to imagine the sensation of playing on such a surface. Grassphalte, with its promise of a green, grass-like surface that remains resilient and low-maintenance, revolutionized the tennis court industry in the early 20th century. This advertisement, a testament to the artistic and marketing prowess of the time, continues to captivate and inspire, offering a glimpse into the rich history of tennis and advertising.
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