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13889388
Wall Art and Photo Gifts from Mary Evans Picture Library
13889388
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343320
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Samuel Fox & Co. Ltd. , promoting their catalogue of alloy steels. The ad headline reads "ALL THAT YOU WANT TO KNOW ABOUT ALLOY STEELS IS IN OUR CATALOGUE. " It features various sections, including information on 5% Nickel Case-Hard Steel and other specialized steel types offered by the company. The top left corner displays an image of the actual catalogue with the title "STOCKSBRIDGE ALLOYS, " suggesting that this is a comprehensive guide to their products. Below this image are details about composition specifications, relative price index, heat-treatment effect, and mass effect—key factors in choosing the right type of steel for specific applications. Charts and tables provide technical data such as tensile strengths at different temperatures and comparisons between oil or water quenching methods. The bottom portion emphasizes "ALLOY STEELS" in bold letters followed by text explaining that the purpose of the catalogue is to assist buyers in selecting appropriate materials based on thorough research. Lastly, there's branding with "THE UNITED STEEL COMPANIES LTD" mentioned at the bottom left corner along with Samuel Fox & Co. 's name and location: STOCKSBRIDGE WORKS, Nr. SHEFFIELD. This suggests that Samuel Fox & Co was part of a larger conglomerate known as The United Steel Companies Ltd during the time this advertisement was published.
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