VISUAL DESCRIPTION
The image is a black and white advertisement for Antisep All Purpose Base, a product by Edgar Vaughan. The ad features the headline "Eminent Endorsement" and includes the endorsement of Alfred Herbert Ltd. , which uses and recommends the product. Below this text is a photograph showing a close-up view of a Maxicut gear cutting machine in operation on EN 8 steel with the addition of Antisep No. 2 (one part mixed with seven parts of water) at the works of Messrs. Alfred Herbert Ltd. The caption under the photo explains that it shows the Maxicut gear cutting machine working on EN 8 steel with Antisep No. 2, emphasizing that this new water-miscible oil is designed to replace neat metal cutting oils due to its resistance against rancidity in most cooling systems of lathes, ensuring cleanliness everywhere including automatics—a key concern for formerly considered insoluble or non-emulsifiable oils. At the bottom right corner, there's additional branding information for Edgar Vaughan & Co. Ltd. , located in Birmingham, England along with other locations where their works are situated: Manchester, Liverpool, Southall (Middx), Bristol, Glasgow. This advertisement likely dates back to an earlier period when print ads were commonly used to promote industrial products such as lubricants and coolants for machinery operations.

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