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13885680
Wall Art and Photo Gifts from Mary Evans Picture Library
13885680
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338134
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Castrol Motor Oil, emphasizing the reliability and quality of their product by associating it with successful flights to Australia. The ad features a bold headline that reads "£10, 000 flight to Australia, " indicating either the prize or cost associated with such an endeavor at the time. Prominently displayed in the center is a canister of Wakefield Castrol Motor Oil, suggesting that this brand was used in aviation feats. The text on the right side cautions against taking lubrication risks and mentions notable aviators like Captain Sir Ross Smith and others who did not take such risks because they chose Wakefield Castrol oil. It implies that these aviators had good reasons for their choice, implying those reasons would be relevant to potential customers as well. At the bottom of the ad, there's an inquiry posed to readers: "What is your Lubricant?" followed by information about C. C. WAKEFIELD & CO. , LTD. , including their locations in London and Paris. Overall, this image captures an early 20th-century marketing strategy where endorsements from significant achievements were used to build trust and promote products.
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