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13879738
Wall Art and Photo Gifts from Mary Evans Picture Library
13879738
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32330928
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "RYLARD" Varnish, featuring an illustration of two biplanes in flight. The upper plane is labeled with the words "RYLARD VARNISH, " signifying superiority as it soars high above the other aircraft. Below it, another plane trailing smoke is labeled "ORDINARY VARNISH, " indicating distress and inferior performance. The contrast between the two planes serves to emphasize the claimed supremacy of Rylard's product over ordinary varnishes. The text below reinforces this message by stating that Rylard Varnish is now used on practically all British Aircraft and has proved, like the RAF-4, its superiority to all others. This suggests that their varnish was trusted and widely used in aviation at that time. The company behind this product, Llewellyn Ryland Ltd. , based out of Balsall Heath Works in Birmingham, also includes contact information such as their telephone number (Midland 527) and a note mentioning 'The Engineers, ' which could imply endorsements or usage within engineering circles. Overall, this image captures a marketing strategy from an earlier era where dramatic illustrations were commonly used to depict product benefits metaphorically.
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