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13878998
Wall Art and Photo Gifts from Mary Evans Picture Library
13878998
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32329730
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for "CELLON, " featuring text and graphics. At the top, there's a royal crest symbolizing authority or excellence. The ad highlights three stages: "BEFORE, " "DURING, " and "AFTER" the war, with an image of a lantern in the center that appears to be intact before and after but damaged during—implying resilience or restoration associated with the product. The bold statement below claims CELLON has maintained its reputation as “The Dope of Proved Efficiency” for Naval, Military, and Commercial Purposes. This suggests that CELLON was used as some form of protective coating or material (as 'dope' often refers to such substances in historical contexts) which proved effective even through wartime conditions. At the bottom are details for obtaining more information from CELLON (Richmond) Ltd. , located at 22 Cork Street, London W. 1. , including their telephone number ("Gerrard 4420") and telegraphic address ("Alumex, Reg. , London"). The style of communication indicates an era when telegrams were common means of business correspondence.
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