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Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32326180
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VISUAL DESCRIPTION
Vintage Wolf Electric Drill Advertisement This image features a classic advertisement for a Wolf brand portable electric drill. The illustration showcases the robust metal construction of the tool, emphasizing its durability and industrial design. The drill is depicted with its power cable elegantly swirling around it, highlighting its electric nature. Bold text proclaims "Electric Tools" and "Portable, " underscoring the product's main attributes. The prominent logo at the bottom reads "Wolf, " indicating the manufacturer, accompanied by their tagline “Regd. ” which suggests that this is a registered trademark or brand name. Additional information provided includes the company address: S. Wolf & Co Ltd. , Pioneer Works, Hanger Lane, London W5. , along with a telephone number (Percival 5631-3), giving us historical insight into advertising practices and contact details before modern area codes were introduced. The overall composition of this monochromatic advertisement conveys strength and reliability—a testament to mid-20th-century marketing aesthetics aimed at tradespeople seeking quality tools for their craft.
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