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13861047
Wall Art and Photo Gifts from Mary Evans Picture Library
13861047
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32304980
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for KLG spark plugs, celebrating the achievement of setting a world's height record. The ad features bold text at the top stating "WORLD'S HEIGHT RECORD" and goes on to explain that this successful ascent to 49, 967 feet was made by Squadron Leader F. R. D. Swain in a Bristol "138" aircraft powered by a Bristol "Pegasus" engine fitted with KLG sparking plugs. Below this description is the large logo for KLG with the slogan "PLUGS for PERFORMANCE. " At the bottom half of the image, there's an illustration depicting clouds and what appears to be a stylized map or terrain, emphasizing the high-altitude accomplishment. The tagline "HIGHEST PERFORMANCE" underscores both altitude and product quality claims. The company address listed at the bottom indicates that it’s from K. L. G. SPARKING PLUGS LIMITED located in Putney Vale, London. The overall design conveys an early-to-mid 20th-century aesthetic typical of print advertisements from that era, focusing on technological achievements associated with aviation milestones as endorsements for commercial products like automobile components.
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