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13853554
Wall Art and Photo Gifts from Mary Evans Picture Library
13853554
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32296276
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Burberry's flying garments, showcasing their protective clothing designed for aviators to defy the coldest weather. The image features three illustrations of pilots wearing different styles of heavy-duty coats. At the top, we see a pilot donned in a full-length coat with fur lining and cuffs, holding what appears to be a propeller blade over his shoulder. This suggests that the garment is intended for practical use in aviation maintenance as well as warmth. In the middle illustration, another pilot is depicted examining a map while wearing an ankle-length coat with large pockets and belted waist—features likely emphasizing functionality and ease of movement. The bottom illustration presents yet another aviator style—a shorter jacket known as "The Tielocken. " This piece has been specifically highlighted for its patented fastening arrangement at front and collar which ensures maximum protection against harsh conditions without sacrificing comfort or mobility. Each depiction emphasizes durability, warmth, insulation from extreme temperatures, and suitability for outdoor activity—all key selling points of Burberry's outerwear during this era. The text accompanying these images reinforces these qualities along with promoting Burberry’s Haymarket location in London and their Paris address on Rue Malherbes.
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