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13829323
Wall Art and Photo Gifts from Mary Evans Picture Library
13829323
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32284372
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for G. A. L. Rivet Clamps, featuring the tagline "Spring to a tension. " The top half of the image shows an array of rivet clamps in use, securing metal sheets or panels together with their spring-loaded mechanism. Below this visual demonstration is a close-up view of one such clamp with its sleek design highlighted against a white background. The text accompanying the image emphasizes ease of use ("SNAPPED into place with one hand, simply and quickly"), reliability ("G. A. L. Rivet Clamps grip stressed skins firmly in position during riveting"), and convenience ("No slipping, no scratching, no detachable parts"). It also boasts about availability ("Large quantities of G. A. L. Rivet Clamps available for immediate delivery") and widespread adoption ("OVER 1, 000, 000 IN USE"). At the bottom of the ad is bold lettering that reads "G. A. L RIVET CLAMPS, " reinforcing brand recognition. The footer provides additional company information: "GENERAL AIRCRAFT LIMITED" along with addresses in London and subsidiaries in Canada - Toronto; Australia - Sydney; South Africa - Johannesburg; New Zealand - Wellington. Overall, this advertisement from General Aircraft Limited aims to convey efficiency and quality assurance to potential customers within aerospace or manufacturing industries seeking reliable fastening tools.
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