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Patriotic poster, Buy British - Broadcast this message
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Patriotic poster, Buy British - Broadcast this message
Buy British - Broadcast this message to your friends. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091930
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Aerials Beacon Beacons Bill Boost Broadcast Business Campaign Economy Employment Friends Goods Marketing Mast Masts Message Messages Nationalistic Patriotic Patriotism Persuasion Pride Radio Sending Signal Signalling Signals Telecommunication Telecommunications Towers Waves Wireless
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EDITORS COMMENTS
This evocative poster from 1931 is a powerful reminder of a pivotal moment in British history when the call to "Buy British" became a patriotic duty and a national imperative. Amidst the economic turmoil of the Great Depression and a looming balance of payments crisis, the British government launched a campaign to encourage citizens to purchase goods produced in the UK and within the British Empire. The image of the radio towers and beacons sending out waves and signals across the land is a potent symbol of the far-reaching influence of this message. The Prince of Wales, later King Edward VIII, lent his voice to the campaign in a speech, emphasizing the importance of supporting British farms and factories to reduce unemployment and boost the national economy. The poster's use of patriotic language and imagery was designed to tap into a sense of national pride and duty, with the tagline "Broadcast this message to your friends." The towers and masts act as a beacon, signalling the importance of this message and the collective responsibility of every citizen to contribute to the economic recovery of the nation. This poster is a fascinating snapshot of a time when the power of persuasion and the strength of national unity were harnessed to tackle economic challenges. Its enduring appeal lies in the timeless message of the importance of supporting local businesses and industries, a message that remains relevant in today's globalized world.
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