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Empire Marketing Board milk poster
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Empire Marketing Board milk poster
Poster promoting milk for a " milk made complexion". Date: c.1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23033986
© Mary Evans Picture Library/ONSLOW AUCTIONS LIMITED
Dairy Flapper Health Healthy Marketing Milk Nutrition
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EDITORS COMMENTS
This Empire Marketing Board milk poster from around 1928 showcases a flapper-era woman with an radiant, healthy complexion, emphasizing the role of milk in maintaining optimal health and nutrition. The Empire Marketing Board, an organization established in the United Kingdom to promote British produce and industries, created this powerful visual advertisement to encourage the consumption of milk. The woman in the poster, dressed in the fashionable attire of the time, gazes directly at the viewer with a confident and inviting smile. Her flawless complexion is the centerpiece of the image, suggesting that milk is the secret to achieving such a healthy and vibrant appearance. The use of bold, contrasting colors and dynamic typography effectively draws the eye and conveys the importance of milk in one's daily diet. The Empire Marketing Board's milk posters were a common sight throughout the United Kingdom during the late 1920s and 1930s. These posters, which often featured striking visuals and compelling messages, were designed to promote the benefits of milk and encourage the British public to consume more of this essential dairy product. The organization's efforts were part of a larger campaign to improve the nation's health and wellbeing, as well as to support the dairy industry. This historical milk poster serves as a reminder of the enduring appeal of health and wellness, and the power of visual communication in shaping public opinion and promoting important messages. The flapper-era woman with her radiant complexion continues to inspire and captivate, reminding us of the importance of proper nutrition and self-care.
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