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British recruitment poster, Are You in this? WW1
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British recruitment poster, Are You in this? WW1
British recruitment poster, design by Robert Baden-Powell, Are You in this? First World War.
1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23056362
© Liss Fine Art / Mary Evans Picture Library
Artillery Baden Bayonet Cannon Contribution Effort Guns Jack Khaki Manual Munitions Nurse Nurses Nursing Patriotic Patriotism Powell Recruitment Rifle Worker Shirker
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Are You in This?
EDITORS COMMENTS
, a powerful and evocative question posed by this iconic First World War recruitment poster designed by Sir Robert Baden-Powell in 1915. The image, a poignant reminder of the patriotic fervor and collective spirit that swept across Britain during the early years of the Great War, was created to encourage men and women to make their contribution to the war effort. The poster, featuring a Union Jack draped over a rifle, cannon, and gun, calls out to the viewer with a sense of urgency, challenging them to consider their role in the conflict. The image of a shirker, a man slouched in a chair with a newspaper, contrasts starkly with the image of the determined soldier, worker, and nurse in uniform, all giving their all for King and country. Baden-Powell, the founder of the Scout Movement, used his design skills to create posters that inspired and motivated the British public to join the army, navy, or work in munitions factories. This poster, with its powerful imagery and clear message, was one of the most successful recruitment posters of the war. The poster's design reflects the mood of the time, with the Union Jack symbolizing unity and patriotism, and the military and industrial imagery representing the British military and industrial might. The use of khaki and blue uniforms, as well as the images of guns, cannons, and rifles, underscores the importance of the military effort, while the image of the nurse highlights the role of women in the war effort. This powerful and evocative poster is a testament to the spirit of sacrifice and determination that characterized the British response to the First World War. It is a reminder of the importance of individual contribution to the collective effort, and the power of visual imagery to inspire and motivate.
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