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Blotter, Welgar Shredded Wheat and New Shreddies
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Blotter, Welgar Shredded Wheat and New Shreddies
Blotter advertising Welgar Shredded Wheat and New Shreddies.
1953
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Media ID 23074332
© Mary Evans Picture Library
1953 Blotter Boxes Breakfast Cereal Favourite Shredded Wheat
EDITORS COMMENTS
Step back in time to the vibrant 1950s with this charming advertisement featuring Blotter, Welgar Shredded Wheat, and New Shreddies. The image captures the essence of childhood excitement as two boys proudly hold up their empty cereal boxes, their faces reflecting the joy and anticipation of their favorite breakfast. Dressed in crisp red, blue, and white uniforms, they embody the innocence and playfulness of the era. The centerpiece of the advertisement is the towering stack of Welgar Shredded Wheat and New Shreddies boxes, their bold graphics and contrasting colors creating a visually striking display. The Welgar Shredded Wheat box boasts a classic design with the iconic image of a jovial farmer, while the New Shreddies box showcases the modern, sleek design of the new product. This advertisement not only serves as a nostalgic reminder of a simpler time but also highlights the evolution of breakfast cereals. The introduction of New Shreddies marks a progression from the traditional Welgar Shredded Wheat, offering consumers a new and exciting option for their morning meals. The use of the Blotter character adds a touch of whimsy and fun to the advertisement, further emphasizing the appeal of these cereals to children. This image is a testament to the enduring power of advertising to evoke emotions and create lasting memories.
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