Military luminous watch advertisement, 1915
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Military luminous watch advertisement, 1915
Advertisement for the Goldsmiths & Silversmiths Company Ltd, for their military luminous watch, with an original patent screw case making it secure from dust and damp and fitted with luminous hands and figures for easy night time-telling - an ideal service watch. Date: 1915
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Media ID 14128020
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Clock Goldsmiths Luminous Silversmiths Watch Watches Wrist
EDITORS COMMENTS
Step into the past with this advertisement for the Goldsmiths & Silversmiths Company Ltd's Military Luminous Watch from 1915. This timepiece was a groundbreaking innovation in watchmaking technology, designed specifically for military personnel during the tumultuous years of World War I. The watch's most notable feature was its luminous hands and figures, making it an essential tool for soldiers in the field who needed to tell time in the dark. The watch's patent screw case ensured that it was secure from dust and damp, making it a reliable companion even in the harshest of conditions. The advertisement proudly boasts of the watch's military pedigree, positioning it as the ideal service watch for those in uniform. The image of a soldier in uniform, gazing intently at the watch, reinforces its military connection and underscores its practicality and functionality. The watch's design is simple yet elegant, with a clean, uncluttered face and a classic leather strap. The use of a minimalist aesthetic was a deliberate choice, ensuring that the watch could be easily read in the dark without any distractions. This advertisement is a fascinating glimpse into the past, offering a window into the world of watchmaking during a time of great upheaval and innovation. It is a reminder of the important role that technology played in the military during World War I and the vital importance of accuracy and reliability in the face of danger and uncertainty. The Goldsmiths & Silversmiths Company Ltd's Military Luminous Watch was more than just a timepiece; it was a symbol of resilience, innovation, and ingenuity. Today, it remains an intriguing piece of military and watchmaking history.
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