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Harrods advertisement, Leather Cuirass, WWI
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Harrods advertisement, Leather Cuirass, WWI
Harrods advertisement from 1915, specifically for the O.W. Leather Cuirass, a sort of protective jerkin - waterproof, windproof and when fastened up completely, fully protects ALL the vital organs. Date: 1915
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Media ID 14128024
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cuirass Gilet Harrods Jerkin Leather Protective Warm Warmth Waterproof Windproof
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> World War I and II
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EDITORS COMMENTS
This evocative advertisement from Harrods Department Store, dated 1915, showcases the O.W. Leather Cuirass, a protective jerkin designed specifically for soldiers during the First World War. The image captures the essence of the era, with its bold typography and patriotic imagery. The O.W. Leather Cuirass was an essential piece of equipment for soldiers, offering warmth, waterproofing, and windproofing in the harsh conditions of the battlefield. Made of high-quality leather, this cuirass fully protected the vital organs of the wearer, providing a crucial layer of defense against the elements and potential injuries. The advertisement emphasizes the importance of staying warm and dry in the midst of the chaos and hardships of war. The tagline, "Protective Clothing for the British Soldier," underscores the sense of duty and responsibility that Harrods felt towards its customers and the nation. The O.W. Leather Cuirass was a testament to the ingenuity and resourcefulness of the time, reflecting the innovative spirit that characterized the era. The advertisement itself is a snapshot of history, offering a glimpse into the past and the challenges faced by soldiers during the First World War. The image of the cuirass, with its intricate detailing and robust design, is a reminder of the resilience and determination of those who served during this pivotal moment in history. The advertisement stands as a tribute to the soldiers who braved the unknown, and to the companies like Harrods that worked tirelessly to provide them with the tools they needed to survive.
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