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Empire, Leicester Square
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Empire, Leicester Square
The Empire cinema, Leicester Square, London, showing Easter Parade starring Judy Garland and Fred Astaire. Next door is a large Dolcis fashion shoes sign. Date: 1948
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Media ID 7198047
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10554582
1948 Astaire Cinema Cinemas Dolcis Easter Fred Garland Judy Leicester Neon Parade Shoes Signs
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EDITORS COMMENTS
This evocative black-and-white photograph captures the magic of a bygone era, transporting us back to Leicester Square in London during the late 1940s. The Empire Cinema, a grand architectural marvel, dominates the scene with its illuminated marquee announcing the screening of the classic M-G-M musical "Easter Parade," starring the legendary Judy Garland and Fred Astaire. The iconic duo graced the silver screen in this timeless film, which premiered in 1948 and remains a favorite among fans of musical cinema. Adjacent to the Empire Cinema, a large, eye-catching neon sign for Dolcis, the fashion shoe retailer, proudly beckons passersby. The interplay of light and shadow, created by the contrasting signs, adds to the vibrant energy of the bustling square. The 1940s ambiance is further accentuated by the period clothing of the people in the photograph, who are seen milling about, engrossed in conversation or simply enjoying the lively atmosphere. The Empire Cinema, with its distinctive art deco design and iconic status as a premier venue for film premieres and special events, has been a beloved landmark in London's cultural landscape for generations. This photograph offers a fascinating glimpse into the past, allowing us to relive the excitement and glamour of a time when going to the movies was a cherished social experience.
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