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Decca television advertisement - 1953 Coronation
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Decca television advertisement - 1953 Coronation
Advertisement for Decca televisions, appearing in the Coronation issue of the Daily Sketch, encouraging people to view the big occasions in a big way in your own home. The 1953 Coronation of Queen Elizabeth II is credited with boosting television ownership in the UK. The ceremony was watched by an estimated 20 million on owned or shared TVs around the country. Date: 1953
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1953 Advertisements Adverts Coronation Daily Decca Issue Ownership Television Televisions
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EDITORS COMMENTS
This photograph from the Daily Sketch's Coronation issue in 1953 showcases an advertisement for Decca televisions, inviting viewers to experience the historic event in the comfort of their own homes. The Coronation of Queen Elizabeth II, held on June 2nd, 1953, was a momentous occasion that drew an estimated 20 million viewers in the United Kingdom, either through owned or shared televisions. The event marked a turning point in television history, boosting ownership significantly and cementing its place as a staple of modern life. The Decca advertisement, with its sleek design and promise of bringing "the big occasions" into the home, encapsulates the excitement and anticipation surrounding this new technology. The black-and-white image of a family gathered around a Decca television set, their eyes fixed on the screen, underscores the transformative power of television in the 1950s. The 1953 Coronation issue of the Daily Sketch, with its advertisement for Decca televisions, stands as a testament to the era's fascination with this groundbreaking technology and the role it played in shaping the way we consume and connect with significant events. This photograph offers a glimpse into the past, reminding us of the profound impact television had on British culture and society during the 1950s.
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