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Bystander Riviera Number front cover 1932
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Bystander Riviera Number front cover 1932
Advertisement for the Hotel Metropole in Monte Carlo and Hotel Bristol in Beaulieu in The Bystander magazine Riviera Number 1932. The advert highlights the hotels British credentials - owned, controlled and financed by the British Gordon Hotels group, with prices and payment in sterling. A fine example of the massive popularity of the French Riviera as a holiday destination with well-heeled Brits during the first half of the twentieth century.
1932
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Media ID 14346637
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Carlo Destination Hotels Monte Places Riviera Sep15
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Step into a bygone era of glamour and luxury with this advertisement from The Bystander magazine's Riviera Number, 1932. The image showcases the allure of the French Riviera as a premier holiday destination for affluent Britons, with an emphasis on the British-owned Hotel Metropole in Monte Carlo and Hotel Bristol in Beaulieu. The advertisement, published by Illustrated London News Ltd, boasts of the hotels being "owned, controlled, and financed by the British Gordon Hotels Group," ensuring a sense of familiarity and comfort for British travellers. The use of sterling for payment further solidifies the British connection. Monte Carlo, with its iconic casino and elegant atmosphere, and Beaulieu, nestled amidst beautiful natural scenery, were two of the most popular destinations on the French Riviera during the 1930s. The advertisement invites readers to "Escape the dreary British weather and join us in the sunshine," promising a respite from the mundane and an opportunity to indulge in the pleasures of the Mediterranean. The advertisement's vintage charm transports us back to a time when the French Riviera was the epitome of luxury and sophistication, attracting the jet set of Europe and beyond. This image serves as a testament to the enduring allure of the French Riviera and the indelible mark it left on the collective consciousness of the British public during the first half of the twentieth century.
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