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British Military Recruitment Poster - Inter-war period
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British Military Recruitment Poster - Inter-war period
Recruitment poster printed by Gale and Polden Limited, 1929 (c). Associated with the Royal Sussex Regiment. Vacancies exist in this famous regiment for smart and intelligent young men of good character and physique. Date: 1929
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Media ID 14157543
© The National Army Museum / Mary Evans Picture Library
107th 35th Character Gale Good Intelligent Physique Polden Recruiting Recruitment Regiment Smart Vacancies 1929
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This evocative recruitment poster, printed by Gale and Polden Limited in 1929, invites smart and intelligent young men of good character and physique to join the esteemed ranks of the Royal Sussex Regiment. The iconic image of the regiment's insignia, featuring the 35th and 107th regimental flags, proudly flies high against a backdrop of military uniforms and drums, emphasizing the rich history and tradition of this renowned British military unit. The 1920s, also known as the 'Roaring Twenties,' was a period of significant social and cultural change, but it also marked a time of military rebuilding and modernization following the aftermath of World War I. This recruitment poster reflects the spirit of the era, as it encourages young men to step up and serve their country, emphasizing the importance of physical fitness, intelligence, and good character. The Royal Sussex Regiment, which can trace its origins back to the late 1600s, is one of the most famous regiments in the British Army. Its storied history includes campaigns in the Crimean War, the Boer War, and both World Wars. By joining the regiment, young men would not only be contributing to the defense of their country but also becoming part of a proud and storied military tradition. This poster serves as a fascinating glimpse into the past, offering a glimpse into the recruitment tactics of the interwar period and the values that were held in high regard by the military during this time. It is a testament to the enduring allure of military service and the sense of duty, honor, and pride that continues to resonate with generations of soldiers.
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