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Bobbed hair going out of fashion, 1919 Harlene advert
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Bobbed hair going out of fashion, 1919 Harlene advert
Advertisement for Harlene hair tonics from 1919 claiming that the bobbed hair women had cut during war-time was now being grown long again. How wrong they were. Date: 1919
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Advertisements Adverts Bobbed Fashions Harlene Products Tonic Fashionable Short
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A Blast from the Past: The Misguided Prediction of Long Hair's Return in 1919 Amidst the post-war excitement and societal changes, this advertisement from 1919, featuring the Harlene hair tonic, boldly declared that the bobbed hairstyle, which had become a symbol of women's independence and modernity during the war years, was on its way out. The text reads, "Bobbed hair is history! Long hair is in again!" However, as we now know, this prediction was far from accurate. The bob, with its short, sleek lines, had been a radical departure from the long, flowing locks that had defined femininity for centuries. Women had embraced the bob as a symbol of their newfound freedom and independence, shedding the constraints of traditional gender roles during the war effort. Yet, this advertisement, with its confident assertion that long hair was making a comeback, sought to reestablish the long, flowing locks as the epitome of feminine beauty. Despite the Harlene company's best efforts to promote the return of long hair, the bob remained a popular choice for women throughout the 1920s and beyond. This advertisement serves as a fascinating reminder of the ways in which fashion trends and societal expectations can shift and change, and how even the most authoritative voices can be wrong. The bob may have been considered a passing fad by some, but it left an indelible mark on the history of women's hairstyles and the broader cultural landscape.
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