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Belling electric fires advertisement, WW1
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Belling electric fires advertisement, WW1
Advertisement for Belling electric fires, with the revelation that families could do without one servant as a result of the modern device. With no requirement to light the fires, or to clean the soot and dirt generated by a real fire, the Belling was an economical solution for the wartime household. Date: 1918
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Media ID 14156106
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Belling Economical Economising Economy Electric Fires Household Saving Savings Servant Servants Warm Warmth
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the home front became a bastion of resilience and innovation. In this poignant advertisement from 1918, Belling Electric Fires showcased their modern solution for the wartime household: the electric fire. With the world embroiled in conflict, families were called upon to make significant sacrifices, including the employment of servants. The Belling electric fire was an economical answer to the challenges of the time. Gone were the days of laboriously lighting traditional fires and the subsequent cleaning of the soot and dirt they generated. The Belling electric fire offered a clean, efficient alternative, providing warmth and comfort without the need for a servant. This advertisement, a testament to the ingenuity of the era, promised families a chance to save both time and resources. The Belling electric fire was more than just a convenient appliance; it was a symbol of progress and adaptability in the face of adversity. As the world grappled with the realities of war, the Belling electric fire offered a glimmer of hope and a step towards a more modern, efficient future. The image of a contented family gathered around the electric fire, with a servant looking on in the background, speaks volumes about the changing landscape of the home front during WWI. This advertisement serves as a reminder of the ways in which technology and innovation transformed the daily lives of families during this pivotal period in history.
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