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Aristoc WWII stockings advertisement - rayon
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Aristoc WWII stockings advertisement - rayon
Advertisement for Aristoc stockings in 1944 showing a woman in WRNS uniform inspecting a pair. The adverts copy promises that once victory has been achieved, a plentiful supply of lovely, clinging Aristoc will be available. For the time being though, women will have to make do with the best possible wartime stockings - Aristoc Utility and a limited supply of Raystoc and Aristile brands. Rayon was used for the majority of wartime stockings, with silk and nylon both hugely limited. Date: 1944
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Media ID 14247238
© Illustrated London News Ltd/Mary Evans
1944 Advertisements Adverts Aristoc Hosiery Manmade Rayon Services Stocking Stockings Textile Textiles Utility Wrens Wrns
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EDITORS COMMENTS
A Vision of Post-War Elegance: Aristoc WWII Stockings Advertisement, 1944 Amidst the tumultuous backdrop of World War II, the promise of a return to normalcy and the allure of fashionable attire served as a beacon of hope for women. This evocative advertisement for Aristoc stockings, published in 1944, showcases a resolute woman in the Women's Royal Naval Service (WRNS) uniform, meticulously examining a pair of Aristoc stockings. The caption beneath the image reads, "Once victory has been achieved, a plentiful supply of lovely, clinging Aristoc will be available." During the war, natural resources such as silk and nylon were severely limited, making rayon the primary choice for manufacturing stockings. The advertisement highlights Aristoc's Utility and a restricted supply of Raystoc and Aristile brands, which were the best alternatives available to women during this period. The image of the WRNS woman, with her determined gaze and impeccable posture, symbolizes the strength and resilience of women on the home front. The advertisement serves as a reminder of the ingenuity and adaptability of the fashion industry during wartime, as well as the enduring desire for beauty and elegance, even in the most challenging of circumstances. This advertisement, a captivating snapshot of the 1940s, offers a glimpse into the fashion landscape of the time and the enduring allure of stockings as a symbol of femininity and grace. The image, with its poignant message and striking visual appeal, remains a testament to the indomitable spirit of women during the World War II era.
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