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Advert for Kestos lingerie 1939
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Advert for Kestos lingerie 1939
The new high-line brassiere by Kestos. Achieves the modern accentuated breatline. For you, a new grace. For your gowns, a new perfection. Date: 1939
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Media ID 14132087
© Illustrated London News Ltd/Mary Evans
Bras Brassiere Kestos Lingerie Undergarment Undergarments Underwear
EDITORS COMMENTS
1. Title: "A New Grace and Perfection: Kestos' High-Line Brassiere of 1939" In this advertisement from 1939, Kestos showcases its latest innovation in women's lingerie - the high-line brassiere. The image, featuring an elegant woman in profile, exudes an air of sophistication and modernity. The brassiere, with its sleek, streamlined design, is meant to accentuate the natural contours of a woman's figure, creating a graceful, elongated silhouette. The text accompanying the image emphasizes the importance of this new undergarment for both the woman wearing it and her gowns. For the woman, the high-line brassiere offers a new sense of self-confidence and allure. For her gowns, it ensures a flawless, seamless fit, enhancing their beauty and elegance. The 1930s were a time of significant change in women's fashion, with an increasing emphasis on glamour and femininity. This shift is reflected in the design of the high-line brassiere, which departs from the more utilitarian, functional bras of the past. Instead, it embraces the idea of lingerie as an essential component of a woman's wardrobe, designed to enhance her natural beauty and make her feel confident and attractive. The high-line brassiere by Kestos represents a step forward in the history of women's lingerie, offering a modern, elegant solution for achieving a graceful, accentuated silhouette. This advertisement serves as a testament to the enduring allure of lingerie and its ability to transform the way women see themselves and the world around them. [Image Description: A black-and-white advertisement for Kestos lingerie, featuring an elegant woman in profile wearing the high-line brassiere. The brassiere is shown in detail, with its sleek, high-waisted design and delicate straps. The text reads, "The new high-line brassiere by Kestos. Achieves the modern accentuated breasthline. For you, a new grace. For your gowns, a new perfection. Date: 1939."]
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