Kestos Collection
"Revolutionizing Women's Undergarments: The Timeless Elegance of Kestos" Step back in time to the 1930s and 1940s
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"Revolutionizing Women's Undergarments: The Timeless Elegance of Kestos" Step back in time to the 1930s and 1940s, where fashion was evolving and women were seeking comfort without compromising style. Enter Kestos, a brand that became synonymous with innovation and sophistication in lingerie. In 1935, the world was introduced to the game-changing Kestos Backless Brassiere. This revolutionary design allowed women to wear backless dresses with confidence, as it provided support without visible straps or clasps. It quickly became a must-have for fashionable ladies everywhere. Kestos continued to captivate hearts with their diverse range of undergarments. Advertisements from May 1940 showcased their exquisite brassieres and girdles, offering both functionality and allure. Meanwhile, Debenham & Freebody presented a stunning beach outfit that exuded elegance during those summer days by the shore. Even during wartime, when resources were scarce, Kestos remained at the forefront of lingerie innovation. A Britannia and Eve magazine article from 1940 highlighted how these undergarments played an essential role in boosting morale among women during challenging times. The year 1940 witnessed another remarkable collection from Kestos - this time featuring smart printed frocks alongside their signature bras and girdles at Debenham & Freebody stores. These ensembles epitomized femininity while embracing practicality for everyday wear. Sporting activities also received attention from Kestos as they unveiled specialized lingerie designed specifically for active women in advertisements dating back to 1933. Whether engaging in tennis matches or other physical pursuits, these garments ensured comfort without sacrificing style. Throughout the years leading up to World War II and beyond, Kestos consistently delivered timeless pieces that empowered women through luxurious fabrics and impeccable craftsmanship.