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Advert for Gor-ray Koneray pocket skirts 1944
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Advert for Gor-ray Koneray pocket skirts 1944
Problem find the placket. No, there isn t any placket. No buttons or other fasteners on the hips to cause bulkiness or spoil the symmetry of the line. The now fashionable Zwow man-style pocket supersedes the old style placket and provides the neatest of neat fasteners on the waistband. Date: 1944
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Media ID 14126826
© Illustrated London News Ltd/Mary Evans
1944 Knee Koneray Pocket Pockets Skirt Skirts Tailored Tweed Zwow
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EDITORS COMMENTS
In this advertisement from 1944, the Gor-ray Koneray brand showcases their latest innovation in women's fashion: the pocket skirt without a placket. Gone are the days of bulky buttons and unsightly fasteners on the hips, as the now trendy "Zwow" man-style pocket takes center stage. This neat and sleek design provides an uninterrupted silhouette, allowing the symmetry of the line to shine. The year was 1944, a time when the world was engulfed in the turmoil of World War II. Amidst the chaos, women's fashion continued to evolve, with a focus on practicality and elegance. The Koneray pocket skirt epitomized this trend, offering a functional pocket without compromising the streamlined look. The skirt, made of tweed fabric, exudes an air of sophistication and timelessness. Its knee-length design is both practical and fashionable, making it an ideal choice for women during the 1940s. The absence of a placket and the adoption of the Zwow pocket created a clean and modern appearance, setting the standard for women's clothing in the post-war era. This advertisement is a testament to the ingenuity and adaptability of fashion during the 1940s. It highlights the importance of functionality, practicality, and the pursuit of a sleek and symmetrical silhouette, even in the midst of wartime challenges. The Koneray pocket skirt, with its innovative design, continues to captivate us today as a symbol of the fashion trends of the past.
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