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Advert for Eugene permanent wave 1922
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Advert for Eugene permanent wave 1922
A Permanent Wave as it SHOULD look Date: 1922
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 8190205
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Appearance Eugene Hair Styles Salon Salons Specialist Styles Styling Treatment Vanity Wave Waving 1922
EDITORS COMMENTS
Step into the roaring twenties and experience the magic of a Eugene Permanent Wave, as advertised in this print from 1922. The image showcases a woman with long, wavy hair that defies gravity, framing her face in soft, voluminous curls. The treatment, a revolutionary innovation in hair styling, promised women a long-lasting alternative to daily hairdressing and the hassle of rollers and pins. The Eugene Permanent Wave was the epitome of glamour and sophistication during this era of vanity and self-expression. The specialist application process involved the use of harsh chemicals and heated rods to manipulate the hair into desired waves, ensuring a polished and elegant appearance. The wave was not just a hairstyle, but a symbol of modernity and the desire to break free from the constraints of traditional beauty norms. The advertisement itself exudes an air of exclusivity and luxury, with the model posing confidently in a stylish salon setting. The intricate details of the salon decor, from the ornate mirrors to the plush seating, add to the allure of the permanent wave experience. The advertisement invites women to indulge in the latest beauty trend and join the ranks of the fashionable and trendsetting women of the twenties. This image is a testament to the enduring appeal of the permanent wave and the transformative power of hair styling. It serves as a reminder of the importance of self-care and the role of beauty rituals in shaping cultural norms and personal identity.
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