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Advertisement for Crimplene fabric
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Advertisement for Crimplene fabric
An advert for Crimplene showing how it has been used to create a black and white dress by Givenchy. Date: 1961
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Media ID 14240159
© Illustrated London News Ltd/Mary Evans
1961 Adverts Designer Dresses Fabric Fashions Givenchy Jersey Styles Stylish Crimplene Polyester Terylene
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Step into the fashionable world of the 1960s with this stunning black and white dress created by the renowned French designer, Givenchy. The dress, made from the innovative and versatile fabric, Crimplene, showcases the timeless elegance and sophistication of the era. Crimplene, a brand of Terylene, was first introduced in the late 1950s as a synthetic alternative to natural fibers such as silk and wool. Its unique properties, including wrinkle resistance, ease of care, and affordability, quickly made it a favorite among designers and consumers alike. In this advertisement from 1961, Givenchy showcases the versatility of Crimplene by transforming it into a chic and stylish dress. The dress features a fitted bodice, full skirt, and a classic V-neckline, making it a must-have addition to any woman's wardrobe. The monochromatic color palette and clean lines of the design exude a sense of sophistication and timelessness that continues to captivate fashion enthusiasts today. The Crimplene fabric used in this dress is a type of jersey knit, which allows for a comfortable and fluid fit. Its polyester composition makes it resistant to wrinkles and stains, making it an ideal choice for both formal and casual occasions. The fabric's ability to hold its shape and maintain its appearance despite frequent wear and washing made it a popular choice for women who wanted to look stylish and fashionable without the hassle of constant maintenance. This advertisement is a testament to the enduring appeal of Crimplene and the innovative designs of Givenchy in the 1960s. It represents a moment in fashion history when synthetic fabrics began to challenge the dominance of natural fibers and paved the way for a new era of affordable, stylish, and functional clothing for women.
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