Advertisement of the chocolate brand Carpentier
Wall Art and Photo Gifts from Mary Evans Picture Library
Advertisement of the chocolate brand Carpentier
" Advertisement of the chocolate brand " Carpentier" (1895). Poster by Henri Gerbault. Engraving."
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 8283409
© Mary Evans/J. Bedmar/Iberfoto
Agent Babies Brand Carpentier Chocolate Chocolates Economic Gerbault Henri Maternal Maternity Motherhood Motherly Publicity Up Right
EDITORS COMMENTS
This advertisement for the Carpentier chocolate brand, created by renowned French artist Henri Gerbault in 1895, showcases a tender and maternal scene that would have resonated deeply with audiences of the time. The vertical poster, adorned with rich colors, features a mother cradling her baby in her arms, surrounded by her loving pets, a dog and a cat. The mother's expression is one of warmth and contentment, while her children gaze up at her with adoring eyes. Henri Gerbault's masterful use of engraving techniques brings the image to life, with intricate details and shading that add depth and texture to the scene. The Carpentier brand logo is prominently displayed at the bottom, reinforcing the connection between the image and the product. This advertisement represents a significant moment in the history of advertising, as it showcases the use of maternal imagery to appeal to consumers. The economic success of this advertising strategy can be seen in the enduring popularity of Carpentier chocolates to this day. The vertical format of the poster was also a popular choice for publicity campaigns during this era, allowing the image to be easily displayed in public spaces and capture the attention of passersby. Overall, this advertisement for Carpentier chocolate is a beautiful example of the power of art and imagery in advertising, and a reminder of the enduring appeal of maternal love and the joy of indulging in a delicious treat.
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