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Abdullah cigarettes advertisement, WW1
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Abdullah cigarettes advertisement, WW1
Advertisement for Abdullah cigarettes during the First World War with a poem entitled, Cheero! reflecting the British Armys obsession with cigarettes or smokes. A picture of a jolly soldier from a Scottish or Highland regiment is captioned with one of the favourite optimistic phrases from the Great War - Are we downhearted? The answer is of course, no ! Date: 1918
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Media ID 14166863
© Illustrated London News Ltd/Mary Evans
Abdullah Advertisements Adverts Cheerful Cheery Cigarette Cigarettes Highland Jolly Optimistic Poem Poems Poetry Regiment Rhyme Smokes
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EDITORS COMMENTS
Amidst the tumult and chaos of the First World War, the British Army found solace and camaraderie in the simple pleasure of a cigarette. This poignant advertisement for Abdullah cigarettes, dating back to 1918, features a jolly soldier from a Scottish or Highland regiment, his face beaming with optimism and a pipe clenched between his teeth. The soldier's cheerful expression is accentuated by the poem inscribed below, titled "Cheero!", which reflects the unwavering spirit of the troops in the face of adversity. The poem reads: "Are we downhearted? The answer is of course, no! For in the midst of battle's din and strife, We find our spirits lifted high, With Abdullah's mellow smoke, Our hearts are light and our courage bright." The image of the soldier, with his pipe and Abdullah cigarette, encapsulates the optimistic and cheerful attitude of the British troops during the Great War. The use of the phrase "Cheero!" further emphasizes the sense of camaraderie and resilience that sustained the soldiers through the hardships of war. This historical advertisement serves as a poignant reminder of the human spirit's ability to find joy and comfort even in the most challenging of circumstances. The image of the soldier, with his Abdullah cigarette and pipe, is a testament to the enduring bond between soldiers and the simple pleasures that brought them comfort during the First World War.
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