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Miss Great Britain at Asda, Rotherham, South Yorkshire, 1972. Artist: Michael Walters
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Miss Great Britain at Asda, Rotherham, South Yorkshire, 1972. Artist: Michael Walters
Miss Great Britain at Asda, Rotherham, South Yorkshire, 1972. Miss Great Britain carrying out a promotion for Lux Soap. The platform shoes and short skirts were typical of the style of clothes at the time
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Media ID 15065898
© Worldwide Photography / Heritage-Images
1970s Asda Beauty Contest Michael Michael Walters Miniskirt Paul Walters Worldwide Photography Ltd Platform Shoes Promotion Rotherham Seventies Shoe Shoes Skirt Soap South Yorkshire Supermarket Walters Winner Winning Footwear Miss Great Britain
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EDITORS COMMENTS
This photograph, taken by Michael Walters in 1972, captures a moment of glamour and nostalgia. Miss Great Britain stands proudly at an Asda supermarket in Rotherham, South Yorkshire, embodying the essence of beauty and style during the 1970s. Dressed in a fashionable mini-skirt and towering platform shoes, she exudes confidence as she carries out a promotional campaign for Lux Soap. The image reflects the fashion trends of the time with its short skirts and bold footwear choices. Walters' lens not only captures the elegance of Miss Great Britain but also provides us with a glimpse into British culture during this era. It showcases how advertising campaigns were integrated into everyday life, even within supermarkets like Asda. The monochromatic tones add to the timeless quality of this photograph while highlighting the grace and poise of Miss Great Britain. Her presence amidst shelves filled with groceries creates an intriguing contrast between beauty pageantry and mundane shopping routines. As we admire this snapshot from history, it serves as a reminder that fashion is not merely about clothing but also about capturing moments that define an entire generation's sense of style. This image encapsulates both the spirit of an era gone by and celebrates women who have achieved greatness through their unique charm and charisma.
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