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French Bank for Trade and Industry. Poster for the national loan: " Subscribe to the Liberation Loan and Victory Is Own" - ill. by William Malherbe, 1918, RIGHTS RESERVES
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French Bank for Trade and Industry. Poster for the national loan: " Subscribe to the Liberation Loan and Victory Is Own" - ill. by William Malherbe, 1918, RIGHTS RESERVES
XEE4410175 French Bank for Trade and Industry. Poster for the national loan: " Subscribe to the Liberation Loan and Victory Is Own" - ill. by William Malherbe, 1918, RIGHTS RESERVES by Malherbe, William (1884-1952); Private Collection; (add.info.: French Bank for Trade and Industry. Poster for the national loan: " Subscribe to the Liberation Loan and Victory Is Own" - ill. by William Malherbe, 1918, RIGHTS RESERVES); Stefano Bianchetti
Media ID 31727002
© Stefano Bianchetti / Bridgeman Images
14 18 Or 1914 1918 Business Finance And Industry Displays Economics Economics Science Economy Finance Financial Economy First World War 1st World War Flgas Hype Iere Image Propaganda Loan Loanword Marianne Movie Poster Posters Propagand Propaganda Propaganda Film Propaganda Image Propaganda Picture Propaganda Poster Propaganda Shot Propagandistic State State Government 1914 1918 1914 1918 Wwi Ww One Bianchettf First World War 1914 1918 War Scene War Zone Years 1910 Years 10 Years Ten
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EDITORS COMMENTS
This print showcases a powerful poster created by William Malherbe in 1918 for the French Bank for Trade and Industry. The poster was designed to promote the national loan during a time of war, with the bold message "Subscribe to the Liberation Loan and Victory Is Own" emblazoned across it. The image depicts an intricate illustration by Malherbe, featuring various elements that symbolize patriotism, economics, and the ongoing war effort. A prominent feature is a large flag waving proudly in the background, representing unity and national pride. Surrounding it are scenes depicting soldiers on a war zone, emphasizing the gravity of their sacrifice. Malherbe's artistic skill shines through in this propaganda piece as he effectively combines visual elements with text to create a compelling call-to-action. The use of strong typography draws attention to the key message while maintaining an overall sense of urgency. This historic photograph provides us with insight into both artistry and propaganda during World War I. It serves as a reminder of how governments utilized various mediums, such as posters like this one, to rally support for their cause. Through its striking imagery and persuasive language, this poster aimed to inspire citizens to contribute financially towards victory in what was known as "the great war. "
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